Other than producing quirky and hyperlocal conceptual stories, Singaporean photographer Zinkie Aw specialises in Events Photography for corporate entities, and is Associate Instructor at Canon Imaging Academy. She was formerly Official Photographer for the Ministry of Communications and Information in 2020-2021. Currently, Zinkie also picked up Social Media Management as a Digital Content Manager.
Currently, Zinkie mentors students on conceptual and personal work photography, and has also judged for various community-initiated contests organised by clubs and societies, and corporate agencies both locally and regionally. Zinkie was keynote speaker for the 6th Singapore Student Photography Conference (2017) and conducted an artist talk ‘A Lighter Side of History: Saying More with Less: Interpretations of Singlish’ for the National Museum of Singapore (2016). The opening exhibition for this fun and experiential piece was at Objectifs, Singapore, and was part of the Singapore Night Festival 2015 then.
In 2017, her latest conceptual work ‘I’ve Cot You (Sayang, Sarong Baby)’ – a heritage cum documentary photo exhibition – was launched at the new Our Tampines Hub with support of Our SG Fund (Ministry of Culture, Community and Youth), NYC Young ChangeMakers (National Youth Council) and Noise Matchbox (National Arts Council). The project then roved to Toa Payoh Public Library for the National Library Board. In the same year, she was also co-curator for ‘The Italian Connection’, an 89th Anniversary heritage exhibition showcase for The Fullerton Heritage at The Fullerton Hotel.
Zinkie’s work ‘Republic of Pulau Semakau (A Story About Trash and People)’ was published in The Sunday Times (UK) (2013). In 2014, the work was exhibited as part of the Singapore International Photography Festival (SIPF) and subsequently exhibited in the Dali International Photography Exhibition (2015). 

In 2015, Zinkie published 2 photo books, held a 8-month roving exhibition for her conceptual work ‘Singaporelang – What the Singlish?’ and founded the ‘Singlish Mamashop’ brand. Check out the funky pieces, for example the Catchy Slogans stickers, as well as the ‘Singlish Passport’ greeting card!
Aside, Zinkie’s flavour of street photography takes on the banal with a quirky twist, often captured in vibrant colour palettes. Her street photography works have also exhibited in the Px3 Prix de la Photographie Paris exhibition (2013). ‘Meet the Candi-Dates’ was award the Honourable Mention in Px3 Prix De La Photographie Paris (2014). Her single photograph ‘Crow Feet and Misters’ was commended in the International Street Photography Awards (2014). ‘Eye’ was a finalist in the Kuala Lumpur Photo Awards (Portraits), which exhibited at Petronas Twin Towers. In the 5th ASEAN-Korea Multimedia Competition (ASEAN Lifestyle) category, ‘Meet the Candi-Dates’ was exhibited as Honourable Mention. 
Zinkie graduated from Wee Kim Wee School of Communication and Information (NTU). She previously worked with about 6 years of experience as a Print, Graphic Design and Multimedia Designer. She recently completed a 6-month full time course at Boston Consulting Group (BCG) Digital Academy and attained the BCG RISE Distinction PMO & Change Management (Specialisation: Digital Transformation & Change Management)

Artist Statement

For her choice of photo stories, Singaporean photographer Zinkie Aw often photographs habits: Habits of people. Some series are flamboyant ways in which she thinks aloud, and these works are the precipitation of careful introspection she has day-to-day, and reactions to the society that she lives in. These photographs often incorporate the colourful and quirky manner.

Other than these personal photo series, Zinkie does corporate events photography and portraiture work, alongside involving herself in education and outreach programmes. The corporate site is currently under construction. You may email her at [email protected]  for collaboration discussions.

Activities: Exhibitions, Showcases, Sharing for Personal Work Photography

This area is occasionally updated – connect on LinkedIn 🙂

Zinkie Aw Singaporelang Kinokuniya Book


• Canon Youth Photography Awards 2021 – Virtual Talk, Judge, Mentorship for Tertiary Category Winner(s)


• Exhibition: “I’ve Cot You (Sayang Sarong Baby)” at Singapore Chinese Cultural Centre Level 10, 23 Oct 2019 to 23 Jan 2020


• Visual Storytelling customised for YCKSS X Pathlight School students and teachers

• Visual Storytelling customised for UOB – UOB

• Street Photography outings customised for UOB – UOB

• Visual Storytelling Workshop customised for National Youth Council x Women in Asia

• Street Photography Outing – Catholic High

• Conceptual Photography for Students – Catholic High

• Photojournalism for Students – Unity Secondary

• Street Photography Outing and Workshop for Hwa Chong International School.

• Smartphone Photography – Event Photography for Schools

• Project over 4 sessions: Desktop Publishing Layout Workshop and Editing of a Photo Story with Fernvale Primary School.

Photo Journalism and Caption-Writing Workshop for MOE – Primary + Secondary School Sessions, in conjunction with MOE’s “Our Schools, Our Stories” Photojournalism Contest

• Visual Story-telling Workshop for Hwa Chong International School. 

• Visual Story-telling Workshop for Horizon Primary School. 

Street Photography Workshop for Horizon Primary School.

• Judging: For 2019 Singapore Young Photographers’ Convention

• Returning Workshop Instructor for River Valley High School — Portfolio-Making for Year 6s (1 Term)

•  New Workshop” Demystifying Colors with Canon Imaging Academy


Group Exhibition: Singapore Unseen @ Pera Museum, Istanbul

• Photojournalism Workshops with Edgefield Secondary School.

• Visual Story-telling Workshop for UOB.

• Street Photography Outing and Workshop for UOB.

• Facilitation for Smartphone Photography Hands-on Walk, for Apple Singapore.

• Visual Story-telling Workshop for Riverside Secondary School. 

Street Photography Workshop for Ngee Ann Secondary School.

Photo Journalism and Caption-Writing Workshop for Pasir Ris Crest Secondary School.

• Talk on Event Photography for Meridian JC.

• Talk on Personal Work for National Primary School Photography Competition 2018.

• Workshop for Lakeside Primary School: Photo Journalism.

• Workshop for NUS International Students: Conceptual Photography.

• Workshop for National Library Board for Opening Week of Yishun Library Library: Mindfulness and Photography.

• Workshop for Loyang Primary School: Street Photography.

• Returning Workshop Instructor for River Valley High School — Portfolio-Making for Year 6s (1 Term).


• ‘I’ve Cot You (Sayang, Sarong Baby) Opening Exhibition Launch at Our Tampines Hub, new Tampines Regional Library (05 Aug – 31 Sep 2017)
Launched by Parl Sec Ministry of Culture, Community and Youth, Baey Yam Keng.

Rove (yay!) : Toa Payoh Public Library, 4 Dec 2017 – 28 Dec 2017.

• Co-curator for ‘The Italian Connection’, an 89th Anniversary exhibition showcase for The Fullerton Heritage at The Fullerton Hotel.
Conducted Heritage trail walk for ‘A Hunt of Lions in the Lion City‘ for children.

• Workshop and Talk for SMU (2 sessions).

• Workshop and Lecture for St Andrew’s School.

•  Keynote Speaker for 6th Singapore Student Photography Conference (SSPC).

• Interview and feature on TODAY online’s social media platforms. A Singaporean photography monthly series via ‘Singaporelang – What the Singlish?’.

• Adjunct Tutor: Wee Kim Wee School of Communication and Information, NTU.

• Returning Workshop Instructor for River Valley High School — Portfolio-Making for Year 6s (1 Term).


• National Library Board’s National Reading Day — Sharing of Singaporelang book

• One of the Panel Judges: Singapore Young Photographers’ Convention hosted by Canon Singapore

• Artist Talk at National Museum of Singapore, Mar 2016. “A Lighter Side of History: Saying More with Less: Interpretations of Singlish”.

• Returning Workshop Instructor for River Valley High School — Portfolio-Making for Year 6s (1 Semester)

• Organiser and Artist for Solo Travelling Exhibition: ‘Singaporelang – What the Singlish?’. Sep 2015 – 2016. Various locations including Bugis+ Mall,  Lot One Mall, Bedok Mall and 7 National Libraries. (Singapore)

• SG Magazine: Cover Page & Interview Feature on Zinkie Aw and her work: Republic of Pulau Semakau. February 24 Issue.

(New Work) ‘TANLINES: An Anatomy’ Group Exhibition: Oct – Nov 2015. Noise Singapore (10 Years of) Alumni Show Galeris Nila & Utama @ The Foothills at Fort Canning Park .  (Singapore)

‘Singaporelang — What the Singlish?’ Solo Roving Exhibition: Sep 2015 ~ 2016 (Singapore)

‘Singaporelang — What the Singlish?’ Group Exhibition. Societe Generale Gallery, Alliance française de Singapour. Sep 10- Oct 3 2015. (Singapore)

‘Singaporelang — What the Singlish?’ Solo Exhibition. Objectifs, Lower Gallery. Aug 13 – Sep 23. (Singapore) The Exhibition @ Esplanade. ‘Singaporelang — What the Singlish?’ Group Exhibition. Aug 2015 – Jan 2016. (Singapore)

Dali International Photography Exhibition (DIPE). GOLD & GREEN: The Making of Singapore Photography. (China)
‘Republic of Pulau Semakau (A Story about Trash and People)’. Group Exhibition.

Community Skyart on Hawker Stories: Chong Pang PAssionArts Festival 2015. (Group Exhibition together with student participants). *This project is awarded one of the Top 10 Installation Art of all works displayed in 2015, and was re-displayed at Ngee Ann City in the Singapore W.O.W (Works Of Wonder) – the PAssionArts Festival Closing Exhibition.

Solo Exhibition: ‘Home Store-ies: Singapore Storerooms’ series.
At The Arts House at Old Parliament Lane, Singapore.  With The Arts House Open House.

5th ASEAN-Korea Multimedia Competition (ASEAN Lifestyle): ‘Meet the Candi-Dates’. Honourable Mention (Singapore Entrant).
At Hanam (Hanam Art Center, 27 January – 15 February) and Gyeongju (Gyeongju Arts Center, 3 -29 March), Group Exhibition

Pop-Up Noise Photography Showcase:  ‘Meet the Candi-Dates’ series.
April 2015. Roving Exhibition:  Kovan Hub, Asia Square, One Raffles Place. Group Exhibition. (Singapore)

Milan Image Art & Design Fair, MIA&D (Singapore): ‘Republic of Pulau Semakau (A Story about Trash and People)’
At Marina Bay Sands Exhibition Center

4th Singapore International Photography Festival  (Singapore): ‘Republic of Pulau Semakau (A Story about Trash and People)’
At National Museum of Singapore, Group Exhibition

Px3 Prix de la Photographie, Paris (Paris): ‘Worn-out Legacy’. Single Portrait, Group Exhibition

KL Photo Awards (Malaysia): ‘Eye’. Single Portrait, Group Exhibition

Celebrating Orchard @ Ngee Ann City (Singapore): Co-organised by Singapore National Heritage Board
‘Impressions from the Ground’, Group Exhibition

Noise Singapore Festival Showcase, Photography Exhibition (Singapore): ‘Once Upon A Gangnam Style’ (Series); ‘Stasis’ on prints display. Noise Catalogue 2013.  Other selected works on LED screens.
ION Orchard, Group Exhibition

Angkor Photo Workshop Festival Slideshow (Angkor Photo Workshops) (Cambodia): ‘Space Inheritance’. Group Slideshow

Atelier at fivefootway inn (Singapore): ‘Republic of Pulau Semakau’. Group Exhibition

CrazyWorld Cafe (Singapore): ‘Republic of Pulau Semakau’. Solo Exhibition

Goodman Arts Centre, Singapore: ‘Republic of Pulau Semakau’. The Apprenticeship Programme. Group Exhibition

Heritage Connects @ Tanjong Pagar Railway Station (Sept 2012): ‘Portraits at the Railway’. Organised by National Heritage Board. Group Exhibition.

Goodman Arts Centre: Urban Moments Photography Showcase. Group Exhibition.

SIDEWALK: Street Photography Exhibition: IPA Gallery. Group Exhibition by Invisible Photographer Asia.

National Library Board (Singapore): ‘iLove you, Baby (Big Hands, Small Screens)’. Group Exhibition.

The Noise Sg Showcase: Group Exhibiton.

Singapore My Home Reflections (1 distinction, 2 merits, DSLR category) (Singapore)
At MICA Building; ION Orchard; Marina Barrage; Singapore Discovery Centre

Media Mentions / Interviews  

Kindly check back again for consolidation of previous years’ works like Republic of Pulau Semakau, or Home Store-ies!

2019: EOS World feature on ‘Celebrating Women Behind the Lens

2018L On Print: Our SG Fund Booklet: Featured Project Interview

2018: Singlish interview with Lindsey Does Languages 

Mar 2017: Interview and feature on TODAY online’s social media platforms. A Singaporean photography monthly series via ‘Singaporelang – What the Singlish?’.

Feb 2016: SG Magazine: Cover Page & Interview Feature on Zinkie Aw and her story series on ‘Republic of Pulau Semakau’.

Nov 2015: WKWSCI Alumni Magazine: “Our Nation Through their Lenses

Nov 2015: NUS Campus Eye “Singaporelang exhibition explores Singlish

Oct 2015: 100.3 UFM Singaporelang — What the Singlish? Book Promo ( 1 week )

Sep 2015: “Singlish brought to life in new photo book

Sep 2015: “Power la! Talented S’porean brings Singlish to life with new photo book

Sep 2015: Lianhe Zaobao 联合早报— What the Singlish? Artist Interview, Book and Exhibition mention

Sep 2015: My Paper on Singaporelang — What the Singlish? Photo Book

Asiaone: Singlish brought to life

Sep 2015: Culturepush: “Singaporelang-What the Singlish? by Zinkie Aw”

Sep 2015: AsiaX on Singaporelang — What the Singlish? Exhibition

Jul 2015: Business Times: Vignettes of a nation on ‘Meet the Candi-dates’ in group show

Jun 2015: 95.8FM (Mediacorp Radio) on Singaporelang — What the Singlish? Work-in-Progress

Mar 2015: Canon EOS World Interview on Street Photography

Feb 2015: ‘Singaporelang’ Zinkie Aw Speaks to Leonard Goh

“Singaporelang” Book Retail Stores:
select books
kinokuniya singapore
You may also find copies at the National Library.


> International Photography Awards: Honourable Mention, Deeper Perspective category, ‘Home Store-ies’
> International Photography Awards: Honourable Mention, Environmental category, ‘Home Store-ies’
> 5th ASEAN-Korea Multimedia Competition: Honourable Mention (Seoul), ‘Meet the Candi-Dates’
> PX3 Prix De La Photographie Paris: Honourable Mention: ‘Meet the Candi-Dates’ (Paris)
> International Street Photography Awards: Main Award Commended, Colour. ‘Crow Feet and Misters’ (London)

PX3 Prix De La Photographie Paris
– PX3 2013 – Gold Winner – ‘Worn-out Legacy’, Children Category
– PX3 2013 – Silver Winner -‘Same Same but Different’, Product Category, 2nd Place
– PX3 2013 – Bronze Winner – ‘ Republic of Pulau Semakau’, Other Category, 3rd Place

International Photography Awards
– Category: Deeper Perspective, Honorable Mention
– Category: Lifestyle,Honorable Mention
(United States)

KL Photo Awards: Finalist, Portraits Category. (Malaysia)

Urban Moments Photography Contest (Singapore) 3rd Prize. Goodman Arts Centre. 

Talks & Workshops Hosted 

Associate Instructor at Canon Imaging Academy.


Returning Workshop Instructor for River Valley High School — Portfolio-Making for Year 6s (1 Semester)

Artist Talk at National Museum of Singapore, Mar 2016. “A Lighter Side of History: Saying More with Less: Interpretations of Singlish”.


Returning workshop Instructor for Anjali Photo Workshop, Angkor Photo Festival & Workshop. (Cambodia)

Public Talk: At Toa Payoh Public Library on Processes of Book-Making, ‘Singaporelang – What the Singlish’.

Talk and Book Launch: At Objectifs, for  ‘Singaporelang – What the Singlish’.

Radio: Singaporelang featured on 100.3 UFM. (Singapore)

PassionArts Festival – Chong Pang Community Centre – Making Photo-Stories: A 2-Month Workshop Festival for National University of Singapore Photographic Society  – Street Photography Workshop & Outing ‘Down Memory Street

OCBC x Canon — Hit the Streets!

Raffles Girls School – “Facemaps” (3 sessions)

BHP Billiton — Street Photography: Intermediate Course

River Valley High School — Portfolio-Making for Year 6 (1 Semester)

Swiss Cottage Secondary School – “Facemaps” (4 sessions)


Anjali Photo Workshop, Angkor Photo Festival & Workshop: Support us!

Street Photography & Travel Photography Lecture at Singapore Institute of Management (SIM), for SIM Photography Club

“Find and Shoot: A Photographic Treasure Hunt” for Singapore International Photography Festival Education Programme at Bukit Merah Public Library, Singapore.

“FaceMap”, for Singapore International Photography Festival Education Programme, 2902 Gallery, Singapore.
– Maris Stella High School (4 sessions)
– Meridian Junior College

Memory Maker Series Shooting Selfies with Keepsakes, for National Library Board. (2 sessions)

JOURNEYS, 10-week mentor for youths, for, Singapore. (12 sessions)

“Photography, I Can Do” (Conducted In Mandarin), for Dramabox and Salvation Army, Singapore. (3 sessions)

Street Photography Workshop and Outing, for Canon Imaging Academy, Singapore. (~ 2012)

SHARE IT! Meet the Trailblazers. Sharing motivation and processes of photo series ‘Republic of Pulau Semakau’ .

Curated by *scape and TedxYouth Singapore.

2013 – “Street Photography for You”, for River Valley High School

2013 – On Street Photography, for nEbO Weekend Workshop, Young NTUC, Singapore.


Photobook:  Singaporelang — What the Singlish?
Part of initiative. Read interview here. To support, you can buy the print, “Relac One Corner” here.
You maybe purchase a copy of the book here.

SIDEWALK: Street Photography Book
Produced by Invisible Photographer Asia

Women’s Development Secretariat Coffeetable Book
‘All In A Woman’s Day’

Collaborations & Fun Endeavours! (Come ‘Jio’ Me)

#seasialive on instagram; facebook


Bachelor of Communication Studies (2nd Upper Honours), Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore

Boston Consulting Group (BCG) Digital Academy
Specialisation: Digital Transformation & Change Management, with Distinction

 Thank you for your time and attention. Please keep in touch.


Hello, how are you today?

Zinkie Aw

Corporate Photographer. Designer. Instructor.
C o l l a b o r a t o r.

(1) Conceptual Work

(2) CV 

(3) Corporate Work


Thank you for your friendship, and all the love in the universe! 

Say hi!

Go on, have an Aw-some day!



Once Upon a Gangnam Style


Gangnam Style’ – is the world showing any signs of overdose yet? Apparently not.

Welcome to my confession regarding an overdose of Gangnam.
Many people, many countries, but one Gangnam Style.

Project Backdrop:

I travelled from Singapore to Cambodia in December 2012. Took strolls down the streets, and I couldn’t help but experience how the overwhelming and famous Gangnam Style has manifested in Phnom Penh, Siem Reap, and Battambang. Towards this phenomenon, I felt amused, amazed, as well as slightly disturbed.

Through my 2-week trip, there were overt instances of this pop culture icon, or trend in the night markets. T-shirts and paraphernalia with Psy’s illustration were sold; along rivers, groups of teens dance to the song… even for celebrations on stage, my ears and eyes were not spared.

It then struck me that the ‘Gangnam Style’ has become an icon of this big globalisation era. In a context where the world is seemingly held together by the Internet, tastes and preferences, ideas and styles seem to be an amalgation or adoptions of each other. Various parts of the world follow to import global trends – in this case, the ‘Psy’-nomenon. Of course, many would argue it as just commercialisation.

Other than wanting to exemplify and time-stamp this phenomenon that occured in 2012, the Gangnam Style syndrome became something more compelling to photograph, after I started chatting with some locals there.

While travelling in Cambodia, I found this particular Gangnam Style worked as a ‘Culture Cushion’ for the mild ‘Culture Shock’ I experienced as a tourist.

Forget the language barrier already. Paired with a simple inflexion, the use of three simple words ‘You Gangnam Style?’ seemed to be conversation-openers, and very effective buzzwords.

If the world were one unified Psy-chotic tribe in 2012, this would be the universal ‘Hello’.

So I decided the photographing process would be a social experiment of sorts. At times, I could be asking for directions… or maybe I was going to bargain for something… and maybe someone tried to tout something… It was true: the ‘Tourist vs. Locals’ barrier backed down by half once I digressed to ask if they knew ‘The Gangnam Style’.

I didn’t know the Cambodian language; neither did the locals they know much English, but we understood each other at ‘Gangnam’.  This magical chant brought me closer to the locals.

As remembrance, I wanted to via photographs, preserve this brevity of friendship (matchmade by Gangnam-ania).I prompted the friendly locals to pose me a scene of what they remember of ‘Gangnam Style’, and I would photograph them.

They could be alone, or in their various social groups — the Cambodians obliged with glee. From the city to the village, you would find that their moves are perfectly, so signature-Psy.

And sometimes I stepped into the scene to be with them:

Zinkie-Gungho-Style? (Gungho is a term in American English used to mean “enthusiastic” or “dedicated”)

That lead me to ponder: But if it was the same ‘culture’ – the same music video, the similar MTV channels that we watch… why should I expect less that these Cambodians would know this Psy-nomenon too?

What each of us understood to be the intent of Psy’s music video could be ‘same same but different’; the buzz and hype is cross-cultural. But in all likelihood, none of us never really understand the true intent behind The Subversive Message Within South Korea’s Music Video Sensation, except Psy the man himself. Cambodian or Singaporean, no matter how we identify with the rhythm and dance steps, these might all just be the tip of the iceberg; or most of us just could actually be totally missing the point of the video.

Eventually this ‘imported (Gangnam) symbol’ just gets subsumed accordingly in various cultures. The Gangnam takes on its own meaning for Cambodians, Singaporeans, Americans etc...

Lastly, these photographs also remind me about how K-Pop and its culture seems set to reign. Will we then have a standardised, global formula for ‘trendy’, but a local culture that is ‘diluted’?

And so you thought year 2012 have had enough of Gangnam Style.  But no, it’s a changing world, it’s one big Psy-ched up world. Thank you and we can look forward to more unification of Gangnam in 2013.

Happy (Gungho) 2013! (This project was released 01 Jan 2013.)

Zinkie Aw, 2012 (Singapore)